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March 02, 2010


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I know someone who worked on this video and according to her facebook page it took hundreds of takes over three 17 hour days, 20 people to reset it and another 20 on crew. It's definitely all one take and the camera weighed 45 lbs.


Wow. Even if it wasn't one take, that would be the coolest concept for a video ever (says the guy who has spent way too much time looking up chain reaction machine videos on YouTube).


This op ed written by the lead singer of the band, about the importance of embedding videos and silly record companies shooting themselves in the foot by blocking them is also worth a read http://www.nytimes.com/2010/02/20/opinion/20kulash.html?ref=opinion

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